How the brand launch can focus Packt Enterprise


You have seen from James’s post below the benefits of launching the Enterprise brand from a publisher’s point of view. It will allow us to specialize more greatly on certain enterprise technologies, to dig more deeply into their makeup, and to write more relevant books. Yet it may still look like there is something missing here. Julian has shown us what Packt Open Source will be doing with the community, broadening the Open Source Royalty Scheme and continuing the CMS Award. What can Packt Enterprise do along similar lines?

The brand launch will free up Packt in this regard. Specialization in Enterprise and Open Source areas will give Packt relevance directly to these communities, not only in terms of its publications, but also in terms of its marketing. Packt Enterprise will be able to exist as a fully Enterprise focussed brand in Enterprise communities, and Packt Open Source will be able to do likewise for its communities.

We will be looking to get more involved with enterprise communities, both on the web and in person, than ever before, and are due to attend Microsoft Tech Ed and Oracle Open World this year. We will be looking to build on our work with user groups, and to create highly specific enterprise articles and content. As a start to this drive into the enterprise community, we would love to hear your thoughts on any of this information, and please don’t hesitate to get in touch if you’re part of a user group.

This post was written by Mark Nichols, Packt Enterprise marketing executive. For more information on Mark, and all other post authors, look here.


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