Archive for the ‘Brand Launch’ Category

The Packt Blog Has Moved

April 23, 2010

We have been working on integrating this blog more closely with our website,, and now have a blog set up there, complete with links to the rest of the site. Visit it at

As such, we will slowly be shutting down this blog, though it has served us well. As of now, we are closing off the ability to write comments on here, and all new posts will be going up at We’ll see you there!


What About Other Packt Books?

April 22, 2010

With Open Source and Enterprise taken care of, this leaves behind a bunch of Packt’s most interesting titles: the misfits, the outliers, and the breakout Packt titles of the future. We know that there are plenty of places for Packt to make its presence felt in Open Source and Enterprise. But where else? There’s a big world out there. A world of opportunity. A world that needs Packt books.

Packt will continue to publish a wide range of titles on interesting tech topics of all kinds. While each book will be as focused and sharp as a harpoon, we’ll cast our net wide and look all over the place for topic areas and book ideas that fit Packt’s core values:

1.       Relentlessly practical

2.       A clear goal and purpose

3.       A tightly defined target audience

4.       Professional or “serious amateur” users

5.       Areas that need depth of coverage. Areas where one catch-all book is not enough.

6.       Areas that welcome awkward mixed metaphors about nets and harpoons

If you know of technical topic areas that need Packt, or better yet you want to write a technical book that doesn’t fit into Open Source or Enterprise, then contact David Barnes on He’s looking after every Packt area besides Open Source and Enterprise.

Already we are developing books for game developers, .NET programmers, Flash developers, and more. We aim to discover what’s going to be the next big thing for Packt and the world of IT professionals. We want you to be part of our future.

Join us!

This post was written by David Barnes, Packt Enterprise marketing executive. For more information on David, and all other post authors, look here.

The Branding of Packt Enterprise and Packt Open Source

April 20, 2010

We have finally released information on the branding of Packt Enterprise and Packt Open Source. You can see the first books to be published into these new brands, Microsoft Silverlight 4 Data and Services Cookbook, and Moodle 1.9 Theme Design: Beginner’s Guide complete with their new branding and covers at our website,

Packt Enterprise Logo

Packt Open Source Logo

As you can see from our new logos, these brands are remaining under the Packt umbrella. The covers, too, are very “Packt” in style, with changes to colouring portraying the new brands. Bear in mind that these covers still reflect the series of books in their colouring (green for Cookbooks and blue for Beginner’s Guides), so keep your eyes peeled for other newly branded series.

Moodle 1.9 Theme Design

We would be interested in hearing any thoughts you have on the above.

This post was written by Mark Nichols, Packt Enterprise marketing executive. For more information on Mark, and all other post authors, look here.

How the brand launch can focus Packt Enterprise

April 19, 2010

You have seen from James’s post below the benefits of launching the Enterprise brand from a publisher’s point of view. It will allow us to specialize more greatly on certain enterprise technologies, to dig more deeply into their makeup, and to write more relevant books. Yet it may still look like there is something missing here. Julian has shown us what Packt Open Source will be doing with the community, broadening the Open Source Royalty Scheme and continuing the CMS Award. What can Packt Enterprise do along similar lines?

The brand launch will free up Packt in this regard. Specialization in Enterprise and Open Source areas will give Packt relevance directly to these communities, not only in terms of its publications, but also in terms of its marketing. Packt Enterprise will be able to exist as a fully Enterprise focussed brand in Enterprise communities, and Packt Open Source will be able to do likewise for its communities.

We will be looking to get more involved with enterprise communities, both on the web and in person, than ever before, and are due to attend Microsoft Tech Ed and Oracle Open World this year. We will be looking to build on our work with user groups, and to create highly specific enterprise articles and content. As a start to this drive into the enterprise community, we would love to hear your thoughts on any of this information, and please don’t hesitate to get in touch if you’re part of a user group.

This post was written by Mark Nichols, Packt Enterprise marketing executive. For more information on Mark, and all other post authors, look here.

About Packt Enterprise

April 16, 2010

Voluminous documentation is part of the problem, not part of the solution.” – Tom DeMarco

Since Packt was established in 2004, we have published over 350 books – more than 70 of which have focused upon Enterprise specific tools and technologies. Packt already finds itself as a significant Enterprise publisher, having published books such as:

The time is now right for a standalone brand. Packt Enterprise shall continue to develop the focussed, hands-on, real world books that readers know us for, and to develop books for all audiences, including Architects, Consultants, Developers and Newcomers.

On top of this, we understand that innovation is important in our industry. We are looking to drive initiatives that offer innovative content distribution (e-delivery for example), free and supplementary learning material (such as articles, book excerpts and free code), and new ‘series’ of books that offer information in bespoke formats.

As Malcolm Atkinson explained: “Building large applications is still really difficult. Making them serve an organisation well for many years is almost impossible.”

It’s our job to try and help make the impossible… possible.

This post was written by James Lumsden, Packt Enterprise publisher For more information on James, and all other post authors, look here.