Archive for the ‘Enterprise’ Category

The Packt Blog Has Moved

April 23, 2010

We have been working on integrating this blog more closely with our website, www.PacktPub.com, and now have a blog set up there, complete with links to the rest of the site. Visit it at blog.PacktPub.com.

As such, we will slowly be shutting down this blog, though it has served us well. As of now, we are closing off the ability to write comments on here, and all new posts will be going up at blog.PacktPub.com. We’ll see you there!

The Branding of Packt Enterprise and Packt Open Source

April 20, 2010

We have finally released information on the branding of Packt Enterprise and Packt Open Source. You can see the first books to be published into these new brands, Microsoft Silverlight 4 Data and Services Cookbook, and Moodle 1.9 Theme Design: Beginner’s Guide complete with their new branding and covers at our website, http://www.PacktPub.com.

Packt Enterprise Logo

Packt Open Source Logo

As you can see from our new logos, these brands are remaining under the Packt umbrella. The covers, too, are very “Packt” in style, with changes to colouring portraying the new brands. Bear in mind that these covers still reflect the series of books in their colouring (green for Cookbooks and blue for Beginner’s Guides), so keep your eyes peeled for other newly branded series.

Moodle 1.9 Theme Design

We would be interested in hearing any thoughts you have on the above.

This post was written by Mark Nichols, Packt Enterprise marketing executive. For more information on Mark, and all other post authors, look here.

How the brand launch can focus Packt Enterprise

April 19, 2010

You have seen from James’s post below the benefits of launching the Enterprise brand from a publisher’s point of view. It will allow us to specialize more greatly on certain enterprise technologies, to dig more deeply into their makeup, and to write more relevant books. Yet it may still look like there is something missing here. Julian has shown us what Packt Open Source will be doing with the community, broadening the Open Source Royalty Scheme and continuing the CMS Award. What can Packt Enterprise do along similar lines?

The brand launch will free up Packt in this regard. Specialization in Enterprise and Open Source areas will give Packt relevance directly to these communities, not only in terms of its publications, but also in terms of its marketing. Packt Enterprise will be able to exist as a fully Enterprise focussed brand in Enterprise communities, and Packt Open Source will be able to do likewise for its communities.

We will be looking to get more involved with enterprise communities, both on the web and in person, than ever before, and are due to attend Microsoft Tech Ed and Oracle Open World this year. We will be looking to build on our work with user groups, and to create highly specific enterprise articles and content. As a start to this drive into the enterprise community, we would love to hear your thoughts on any of this information, and please don’t hesitate to get in touch if you’re part of a user group.

This post was written by Mark Nichols, Packt Enterprise marketing executive. For more information on Mark, and all other post authors, look here.

About Packt Enterprise

April 16, 2010

Voluminous documentation is part of the problem, not part of the solution.” – Tom DeMarco

Since Packt was established in 2004, we have published over 350 books – more than 70 of which have focused upon Enterprise specific tools and technologies. Packt already finds itself as a significant Enterprise publisher, having published books such as:

The time is now right for a standalone brand. Packt Enterprise shall continue to develop the focussed, hands-on, real world books that readers know us for, and to develop books for all audiences, including Architects, Consultants, Developers and Newcomers.

On top of this, we understand that innovation is important in our industry. We are looking to drive initiatives that offer innovative content distribution (e-delivery for example), free and supplementary learning material (such as articles, book excerpts and free code), and new ‘series’ of books that offer information in bespoke formats.

As Malcolm Atkinson explained: “Building large applications is still really difficult. Making them serve an organisation well for many years is almost impossible.”

It’s our job to try and help make the impossible… possible.

This post was written by James Lumsden, Packt Enterprise publisher For more information on James, and all other post authors, look here.

Why are we splitting the Packt brand?

April 9, 2010

The decision to split Packt into two different brands might not sound the most conventional marketing strategy. However it’s something that we have given a lot of thought to, and is coming at the right time for us as a publisher and for yourselves as readers.

You are probably already aware that our business strategy at Packt is to publish specialist knowledge for IT professionals. Central to Packt from day one has been its business model, which enables us to publish more specialist books than traditional publishers. By printing our books on-demand and selling largely online and direct, we have established a publishing company that can bypass the traditional retail route to market, avoiding the large discounts associated with selling books through bookstores. Essentially, this makes bringing a book to market for niche audiences profitable for authors as well as ourselves, whilst keeping the costs down for customers.

We have spent the last six years publishing over 350 focused and specialised books that have enabled us to establish a brand; building up values and an identity that’s credible for the areas into which we publish. So I’m sure the question on your lips right now is ‘if it ain’t broke, don’t split it!’ Well, you’re asking a good question, one that we’ve asked ourselves on more than one occasion, and one that I believe we’ve been able to answer.

I believe that to continue to be credible as a specialist, the readers of our books want to believe that we, as a provider of specialist IT knowledge, really understand them and their tools, techniques, and problems intimately. Wouldn’t you agree that you can’t be a specialist in a lot of areas? Of course you can’t, it’s not believable. As the number and variety of titles that we publish increases, there is a risk that the Packt brand itself will restrict its ability to specialise. It therefore makes sense for us to deliver these specialist areas with focused brands and personnel who are engaged with and working exclusively for the people who read them.

I see Packt as a “Master Brand”, standing for “Specialist IT Knowledge”, and then our sub-brands define the areas in which it specialises. We have decided to start with two main sub-brands:

–       Packt Open Source

–       Packt Enterprise

There will be more on these brands and what they stand for in later blog posts.

The acid test for these sub-brands is whether our customers can readily understand what kind of books will be published into them, so we don’t have to explain.

Looking at the titles we have already, and those we might publish in the future, it’s clear that not every one will fit into either of these two brands; this will be answered in a later post.

Ultimately we have arrived at this decision to ensure that our books remain focussed for you as readers, and I’m sure you’ll agree that venturing down this unconventional and possibly unchartered route makes sense. Feel free to let us know your thoughts on the matter.

This post was written by Damian Carvill, Packt’s Marketing Manager. For more information on Damian, and all other post authors, look here.